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MORE PAJAMAS
Tuesday, May 3, 2005
MORE PAJAMAS
In addition to many bloggers signing up, the Pajamas Media project is now getting traction in the mainstream press, today in the NY Sun: In a dramatic sign that Web logs are going mainstream, three of the largest political blogs are banding together to form what is believed to be a first-of-its kind ad-supported network. Like others, I was approached a few months ago and under the terms of the agreement was bound to keep it quiet. Apart from being pleased that it's out in the open now, it's good to see that the attention for the project is actually helping it move forward, faster. Create momentum and bloggers, investors but above all advertisers, are likely to jump on board early, afraid of missing out later. The internet-boom of the 1990s was nothing more but a rush to make money on something new, but people just hadn't figured out how to turn the new technology into sustainable and profitable business models. We are now entering the era where we will see that happen and together with bigger names such as Google and eBay, blogs are now well positioned to move content, advertising and goods in the online world.
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