Jeremy Wright the owner of Ensight, a blog about business and technology, has sold it for the tidy sum of $15k and a monthly fee, allowing him editorial control in return for all advertising revenue.

The BusinessPundit asks if this could lead to blogs as a commodity: build-up blog brands and then sell them off. This in turn could help create small conglomerates that aggregate blogs with similar content. It’s not inconceivable that many B-list bloggers who command decent traffic rankings and search engine power would sell of their ownership or form smaller groupings of like-minded blogs, finding a model to make their efforts commercially sustainable. A-listers however could do without this as their market - read traffic - pull is probably strong enough to survive on their own. If so, than it looks like we will see a number of different models of commercialized blogs co-existing, dispelling the myth of one model for blogs to attain sustainable revenues.

UPDATE: James Joyner has some interesting comments on blogs and commerce.